I turn complex B2B stories into demand engines — building content strategies that generate pipeline, earn brand authority, and scale.
I’ve spent 15 years at the intersection of brand storytelling, demand generation, and content strategy — building marketing systems that don’t just publish content, but move pipeline.
From unifying four photonics brands into one market-leading identity, to building a $55M demand engine from scratch, to designing AI-powered editorial workflows that scale lean teams — I bring director-level thinking to every challenge I take on.
I’m currently building AI-augmented content systems for B2B brands, combining 15 years of marketing instinct with the speed and precision of specialized AI agents.
Making complex value propositions human — and memorable
Content built to feed a pipeline, not just fill a calendar
Specialized agents that scale content ops without losing voice
Three projects. Each one a different dimension of what I do — and how I think.
Unified four photonics brands into a single solution-oriented identity — rebuilding the website, product branding, and every customer touchpoint from scratch.
Repositioned a product-support marketing team into a revenue-generating demand engine — generating $55M in pipeline in Year 1 and $110M by Year 3.
Designed two specialized AI agents — Edwards and Ortiz — to run an enterprise-quality editorial and SEO workflow as a one-person content operation.
I build specialized AI workflows — not generic prompts — trained on 15 years of marketing expertise, trusted sources, and proven frameworks.
Topic planning, source vetting, copyediting, LinkedIn repurposing
SEO optimization, schema markup, Yoast integration, GA4 reporting
Open to Director of Content Marketing and demand gen leadership roles. Also available for fractional and consulting engagements.